Obesity Cause: Combination of FAT, SUGAR, & SALT Increases Pleasure Hormone Dopamine Levels
The New Yorker reviews different books on why Americans are FAT. I started reading former FDA head David Kessler “The End of Overeating” (Rodale; $25.95), David A. Kessler who started the anti-smoking campaign which succeeded more than anyone could have predicted. Because he had a weight yo-yo problem, he went about it as a scientist/medical doctor to find out why he had an insatiable need for fatty, sugary, and salty foods, especially in combination.
He found that when these combinations of food ingredients are consumed, they activate dopamine production which gives us pleasure. That combined with psychologically researched advertisement reinforces these tendencies. I found this to be true so I don't eat fatty, sugary, and salty foods. Like anyone I am not perfect, but since I realize this, I often throw out uneaten food I bought when I cannot resist eating more.
Uly 13, 2009